PRODU Opinión Sebastian 'El Pana' Arrechedera of Rainbow Lobster: Badminton 3.0
MIAMI, FL — January 13, 2022 — (LATINX NEWSWIRE) — Sebastian “El Pana” Arrechedera, founder of Rainbow Lobster, describes in the 2022 first edition of PRODU Opinión his obsession with NTFs or non-fungible tokens. An obsession that he compares to supporting a badminton team that no one cares about, but in his opinion, "badminton 3.0 …
MIAMI, FL — January 13, 2022 — (LATINX NEWSWIRE) — Sebastian “El Pana” Arrechedera, founder of Rainbow Lobster, describes in the 2022 first edition of PRODU Opinión his obsession with NTFs or non-fungible tokens.
An obsession that he compares to supporting a badminton team that no one cares about, but in his opinion, "badminton 3.0 changed everything and the game just started."
In his article, Arrechedera will try to convince the reader that his badminton team is worthwhile. And among the arguments that he highlights is that the NTFs allows, for the first time in history, that “what we create, write, compose, design, or film, can become a digital asset, have an ownership title in the blockchain and be commercialized.”
View the column here*
*Only available in Spanish
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About Rainbow Lobster
Rainbow Lobster is a creative hub established in Los Angeles with diverse talent dedicated to creating and producing transmedia narrative projects. \
Rainbow Lobster is a safe place where talented people with different backgrounds and skills get together to think and co-produce ideas as a team—working in a project-based dynamic, with clear rules of participation, remuneration, and high respect for intellectual property and credits.
Its founder, Sebastian Arrechedera, has been considered one of the 20 Latin American creatives of the decade by Adlatina magazine. In 2007, he co-founded a pioneer branded content agency which became the largest independent ad agency in Mexico and was acquired in 2016 by the Japanese holding Dentsu.